We were used to search being an independent vertical that was subjected to individual improvements.
The changes that impact search, today, however, happen right across Google products and revolve around semantic technologies.
Here are just a few made only to this month so far:
1. Google Translate was expanded to include 10 more languages. This is an interactive algorithm that constantly improves, allows for human interaction and is used to enrich budding semantic search indices.
2. Google Keyboard on Android is improved. Not only is the design improved to create a much more visually attractive look (it helps with more engagement on mobile devices) but the voice search button is made more prominent and the keyboard “uses data from other Google apps and services to improve suggestions and corrections”.
3. YouTube gets a GIF Maker. No longer do you need to run off to other online GIF makesr to make a short GIF of a cool YouTube video. Beyond convenience and interaction this also leads to even more engagement plus the sharing of visual information in yet one more format.
4. Google+ Share Box Improvements. The Google+ share box autocomplete gets a revamp suggesting contacts not just from G+ but also Gmail and Android devices. Plus the suggested recipients list is now populated from a mapping of the close contacts and strong interactions we have in the Google environment.
5. Schema.Org now includes updates for music, videos, games, breadcrumbs plus a host of other items that had not been catered to until now.
6. Gmail is now available also in Irish, increasing the languages in which it can be used.
7. Google recognises if you are bot or not. This is a refinement of entity-detection (and extraction) and reading if nuanced signals across the web.
Anything new you’ve seen this month, not on this list?